https://www.lsamaaceh.com/index.php/kalam <p><img style="float: left; width: 100px; margin-top: 8px; margin-right: 10px;" src="http://journal.lsamaaceh.com/public/site/images/admin/cover-jurnal-kalam.png" /></p> <p>The KALAM journal is a scientific journal published by the Aceh Religious and Society Studies Institute (LSAMA) since 2013. This journal focuses on Acehnese Islamic and social studies covering religious, educational, political, and social thought. This journal aims to enrich, extend and also develop Islamic and social studies in Aceh.</p> <p>This journal was founded and initiated by a group of educational, political, and socio-religious experts. This journal is published twice a year in<strong> June and December</strong>; registered on <strong>ISSN 2338-2341 &amp; E-ISSN 2597-9175</strong>. The first to third year editions (ie 2013; 2014; 2015) are published in a hardcopy, but this journal has been published electronically since 2016 in the OJS 2 version which was later changed to OJS 3.</p> Lembaga Studi Agama dan Masyarakat Aceh (LSAMA) en-US Kalam: Jurnal Agama dan Sosial Humaniora 2338-2341 <p>Jurnal KALAM use licence CC-BY-SA or an equivalent license as the optimal license for the publication, distribution, use, and reuse of scholarly work.<br />This license permits anyone to compose, repair, and make derivative creation even for commercial purposes, as long as they include the creation of credit and license derivative under similar conditions.<br />in the development process JurnalKALAM recognizes that free access is better than paid access. therefore education journals provide open access to all the parties to broaden and deepen knowledge adequately through existing articles in this journal.</p> <p><a href="http://creativecommons.org/licenses/by-sa/4.0/" rel="license"><img src="https://i.creativecommons.org/l/by-sa/4.0/88x31.png" alt="Creative Commons License" /></a><br />Jurnal KALAM is licensed under a <a href="http://creativecommons.org/licenses/by-sa/4.0/" rel="license">Creative Commons Attribution-ShareAlike 4.0 International License</a>.</p> https://www.lsamaaceh.com/index.php/kalam/article/view/329 <p><em><span dir="auto" style="vertical-align: inherit;"><span dir="auto" style="vertical-align: inherit;">Persaingan pendidikan tinggi global menuntut perguruan tinggi tidak hanya unggul secara akademik, tetapi juga mampu mengelola komunikasi institusional secara strategis. UIN Ar-Raniry Banda Aceh yang mengusung visi menuju WCU menghadapi tantangan dalam menyelaraskan pencapaian institusional dengan persepsi publik. Penelitian ini bertujuan menganalisis strategi hubungan masyarakat UIN Ar-Raniry dalam membangun citra institusi menuju WCU dengan menggunakan Teori Citra Frank Jefkins sebagai kerangka analisis. Penelitian ini menggunakan pendekatan kualitatif deskriptif. Data dikumpulkan melalui observasi, wawancara mendalam terhadap lima informan kunci humas, serta dokumentasi, kemudian dianalisis melalui tahapan reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa humas UIN Ar-Raniry menerapkan strategi komunikasi terencana melalui capaian publikasi akademik dan penelitian, pengelolaan media digital resmi sebagai rujukan informasi kelembagaan, serta penguatan hubungan dengan media massa. Penelitian ini tidak menemukan hambatan, melainkan tantangan berupa keterbatasan sumber daya manusia dan dukungan teknis, belum terintegrasinya pengelolaan komunikasi digital, serta ketidakkonsistenan pesan antarunit. Temuan ini menegaskan bahwa pembentukan citra menuju WCU tidak hanya bergantung pada keunggulan akademik, tetapi juga pada profesionalisme dan kesiapan sistem komunikasi institusional yang berkelanjutan.</span></span></em></p> rayhan Hanifah Nurdin Copyright (c) 2026 rayhan, Hanifah Nurdin https://creativecommons.org/licenses/by-sa/4.0 2026-03-29 2026-03-29 14 1 135 155